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Strategic Plan 2020-24

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In February 2020, the City Council adopted its 2020-24 strategic plan, which lays out the City Council's strategic priorities while serving as a broad, guiding document for city staff to do its work.

Financial Stability

  • Develop a long-term financial plan
  • Develop a grant decision-making process
  • Improve 5-year CIP prioritization process
  • Explore methodologies for capturing tourism revenue

Enhanced Community Strengths

  • Develop and execute long-term plans
  • Evaluate economic development policies regarding higher wage jobs
  • Refine business promotion and attraction process
  • Improve culture and tourism marketing
  • Explore collaborative partnerships for tourism and events

Effective Public Services

  • Develop a 15-year CIP
  • Conduct a staffing study
  • Develop service level standards
  • Develop impact review process
  • Create comprehensive performance management program


  • Develop and implement strategic communications plan
  • Develop strategies to reach underserved populations
  • Pursue branding and image efforts consistent with vision