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Community events boost economic development

Updated: 08/14/2019

Festivals and special events play an important role in the development of communities. Events connect people to other like-minded individuals who share the same passions, and they are a way to celebrate the amazing community you live in.

Crowd of people with train going byMany towns use community events to keep old traditions from disappearing or to create new ones. Often, communities can showcase what makes them unique and help build the pride of residents. Events, such as Rhythm on the Rails and the Downtown Farmers Market, have direct and indirect impacts on the community as they create jobs, support local businesses and enhance tourism visibility. Last year, more than 5,000 people attended Rhythm on the Rails with roughly $500,000 in economic impact!

In early 2019, the city partnered with National Citizen Survey to conduct a survey of residents’ opinions about the quality of life in Shakopee. Roughly six of 10 community members felt it was essential or very important for the city to continue redevelopment of downtown Shakopee. The improvements to downtown and popularity of public events are drawing more people to downtown , which, in turn, is being viewed as livelier and improving residents’ quality of life.

It is important to recognize that festivals and events are attractions that have drawing power and staying power. They often attract new visitors who may not otherwise visit a particular community. When dollars are spent locally, they can be re-spent locally, raising the overall level of economic activity and building the local tax base. This recirculating of money leads to an increase of more community events and impacts the goods and services the city can provide.

So what community events would you like to see?